Beautiful, high-quality images are essential if you’re publishing online content as a brand, blogger, and a business. These are the three questions I ask myself before I pick up a camera and heading to a shoot to ensure the photographs are not only pretty, but also serve a purpose and tell a story.
- What are you photographing and why? This may seem an obvious question to ask, but it can help give you the direction you need to make sure the subject of the photo is the focus of the photo. For example, I worked with a brand, Gigi New York, to feature one of their pastel handbags on my blog, District Dress Up. I planned the look and photos around that one handbag to make sure their bag was the focus of the picture. Which brings me to my next tip…
- What colors complement the subject? In this example, the handbag is the subject of my photo and I wanted the mint clutch to really pop and be the first thing you notice in the picture. I wore an all white outfit so other pieces, like a bold dress or colorful look would not steal the show. We photographed the mint clutch against a milky pink wall to complement the mint shade of the bag.
- What composition flatters the subject? In this example, I’m working with a small item. I wanted to item to fill as much of the photo as possible so my readers could see the details of the bag. I held it out in front of my face so the background has a “human element” to it. People usually like looking at people as opposed to looking at something lifeless, like a product. If you wanted to look at a photo of just a bag, you can do that on Gigi New York’s site. What I am adding to the image is: how I, a person who loves handbags, styled the handbag.
The most important tip I can share is to be thoughtful in everything you do. These questions help guide my thoughts and give direction to my blog posts and outfits. Without the thoughtful questions, I’d have creative chaos and thoughtless content. Do you have any tips? Please share them below or tweet me @AbbeyBrandon.
Abbey Brandon is the editor behind the fashion blog, District Dress Up. You can find her on Facebook, Twitter, and Pinterest. Oh, and you can also find her in the most recent issue of Capitol File magazine.
Photography by Kaela Rodehorst Photography