Come celebrate CapFABB’s two year anniversary!

CapFabb_Anniv

CapFABB has officially been around for a full two years (!!!), and to celebrate, we’ve partnered with The Front Row 2013 for a fashion film screening and cocktail party!

CapFABB members who RSVP will get reserved seating for the Thursday, May 16 screening of The Tents at 7:30 p.m. and entry into a private CapFABB cocktail party with director Marcus K. Jones!

The documentary goes behind the scenes of the fashion industry’s biggest event, New York Fashion Week, and features intimate interviews with top fashion players like Betsy Johnson, Carolina Herrera, Donna Karan, Glenda Bailey and Zac Posen.

The film screening begins at 7:30 p.m. and the cocktail party at Vapiano’s immediately follows!

To RSVP, please email capfabb@brandlinkdcrsvp.com!

We look forward to seeing you there!

Tips for blogging success on YouTube

Image via Pinterest

Like any viewer on YouTube, I was searching for an updo to wear as MOH for my best friend’s wedding, but my search came up little to none. That was when I decided to create a channel of my own and posted my first video in 2008. I’ve created videos ranging from quick, simple hairstyles to updos to makeup, nails and slowly adding in some DIY and fashion videos to the mix.

Being on YouTube has been rewarding to say the least and I am glad to have met great friends along the way. However, starting a channel initially may not be easy, but I’ve learned a few tips along the way that will help you to create one of your own, if you so wish.

Tip #1: Be yourself
I know you hear this plenty, but it’s true. Viewers love to see the personality behind the videos, so being you only helps viewers get to know you better.

Tip #2: Only use royalty-free music such as ones from Incompetech
This is a tip I always give out, especially if you want to become a YouTube Partner. Refrain from using music that you do not have the rights or permissions in your videos.

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Five tips for improving your blog’s Facebook page

We all know managing a blog is so much more than a hobby. It’s practically a full-time job! Aside from creating fresh content on a frequent basis, we’re  constantly tweeting, Facebook-ing, Pinning, Instagram-ing and now most  recently, Vine-ing. In order to really make our social media footprint last for our blog and brand, it’s key that you’re consistently keeping up with your readers on all platforms and continuing to be a go-to resource.

SocialMediaCapFABBImage via Pinterest

So what makes me an expert? By day, I’m a social media marketing consultant for a bevy of small and mid-market companies, coming up with content strategies that will improve their online presence. Here are my top tips for developing and managing your social media pages, more specifically, Facebook.

1. Check your branding. The first thing readers will see when they look at your social media page is your profile photo and cover image. For your profile pictures, focus on an image that would help readers immediately identify your
page. Cover photos and background images should complement your brand/what you cover.
2. Diversify your content. Instead of only posting new blog posts on your social media pages, incorporate more content that is not about you. Self-promotional posts typically lack engagement and can be repetitive. Behind-the-scenes photos and links to other website articles relevant to your area of expertise will instantly add more content to your page.

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Basic spelling and grammar tips for bloggers

grammar spelling tips bloggers

The quickest way to lose credibility as a blogger is to have a site riddled with spelling and grammar errors. No one expects a blogger to have all content copy edited prior to posting, but a site full of errors and typos will dissuade possible brand partnerships, reduce your chances of guest blogging elsewhere, and make your readers think you don’t care enough to give them your very best.

Blogging is a relaxed form of journalism where acronyms, slang, and social media-esque writing is acceptable. Your personality should also shine through any writing on your blog. However, a level of care and professionalism can take you to the next level in the blogosphere. I would never claim to be an expert in this subject, but here’s some tips and tricks I use to catch many spelling and  grammar errors prior to publishing:

Craft blog posts in Word
I never write a blog post directly in my blogging platform. By crafting the piece in Word (or another word processing application), I not only can see the structure (size and number of paragraphs) clearly, but I have their handy colored lines under text to let me know when I have a spelling or grammar error.
When finished, I paste my text not into the Rich Text or Compose tab, but the HTML tab. I then flip to the Compose tab to adjust formatting and add images.

Use a browser with spellcheck
I encourage all bloggers to view their blogs on a regular basis in different  browsers to ensure it looks the way you want it to, but I always compose posts in Firefox because it has a built-in spellcheck. This way, I have a second opportunity to catch any spelling errors. This is also good when you are editing sidebars or widgets on your site.

Subscribe to a grammar newsletter
A great grammar newsletter to start with is Grammar Girl’s Quick and Dirty Tips. Mignon writes in a clear, friendly manner that is easy to understand and provides examples that make sense for bloggers and those who write in a more relaxed manner. You won’t be inundated with emails, and each one can be read quickly over morning coffee or while waiting for your images to load to your Facebook page.

Use an online grammar checker
Don’t have a friend to proof your content prior to publishing? There are virtual proofreaders such as Grammarly that can help catch most grammar errors for you and for free! Bookmark this site, you can thank me later!

Learn grammar and spelling mnemonic devices
I grew up in a family of teachers and learned mnemonic devices at an early age to remember difficult grammar and spelling rules. A few that I still use on a regular basis:

• I before e, except after c, or when sounded as “a”, as in neighbor or weigh
• The U.S. Capitol building has a dome on it, as do the “O”s in each word
• There versus Their: Remember there’s an I when speaking of people (get it, I? Me? I’m a person!). Also think here and there – they go together and are spelled similarly
• Double the c, double the s, and you will always have SUCCESS
• There’s ‘A RAT’ in SEPARATE
• Here versus hear: You HEAR with your EAR
• A princiPAL at a school is your PAL, and a principLE you believe is a rule
• Jane and I versus Jane and Me – Remove Jane from the sentence and it should still make sense. Example: Jane and I went to the store; Lisa went to the store with Jane and me
• It’s versus its – If you can replace the word with it is or it has, use it’s; if you can replace the word with her, use its

Ask a friend!
So many of your fellow bloggers are on Gchat, Twitter, and other forms of Internet communication throughout the day. Don’t be afraid to send a post or paragraph to another for review. The more we assist one another in bettering our blogs, the quicker we can show the world that Washington, D.C. is a fashionable and intelligent city!

What I have written isn’t gospel, and likely contains a couple grammatical errors. However, these tips have helped me improve as a blogger and I hope can also help you get to the next level in your blogging career!

Alison Gary is the author of Wardrobe Oxygen, a DC-based personal style and fashion advice blog.

Recap of the BCBGMAXAZRIA luncheon

Erika and I were invited to preview the BCBGMAXAZRIA Pre-Fall Runway collection before it hits stores this season. A luncheon event, filled with delicious food, hand-picked fine wines and amazing fashion, was hosted by Amanda Polk and Capitol File Magazine at the Adour restaurant in the beautiful St. Regis Hotel in DC. It was the kind of thing you wish you could do every day.

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