Hi everyone! My name is Alicia and I blog over at Alicia Tenise. I recently wrapped up a huge rebranding project for my blog – new name, new design, and I’ve even added in some new content. I received an overwhelming positive response from readers and brands alike, and I definitely believe that changing your blog’s name might be the right thing for some bloggers to do. Here are some tips for those of you thinking about taking the plunge and changing your beloved blog’s name.
1. Ask yourself: will a new blog name help or hurt your brand?
My blog used to be called River City Chic. If you aren’t aware, “River City” is a nickname for Richmond, VA. I went to college in Richmond for a few years, but I always knew that my time in the city was fleeting and had plans to relocate after finishing up school.
While I was embraced by the blogger community when I moved to the D.C. area, my blog title was definitely hurting me in the long run. I was still receiving more invitations to Richmond events than I was D.C. events. Changing my blog’s name has improved my visibility in this city tenfold, and I feel that I am able to market myself to brands and the media much more effectively now that I’m not tied down to any particular city.
You have to ask yourself if changing your blog’s name will either help or hurt you in the long run. Did you relocate? Is your blog focusing on new content? Is your blog’s title no longer age appropriate? Is there another name out there that will represent your brand more effectively? If you answered yes to any of these questions, you should seriously consider a name change.
2. Don’t alienate your readers with your new title.
So, you’re set on changing your blog’s name? You’ll want to keep your current readers in mind when choosing your blog’s new name. I knew that “River City Chic” needed to go, but I struggled finding an appropriate blog name that represented me well. I went back and forth combining powerful adjectives and stylish verbs together when I realized – all of my social media handles were already @AliciaTenise, why not give my readers something they’re already used to? There’s no brand more powerful than your own, right?
Make sure that your new blog title is something that your readers will understand and appreciate. If it’s a name you might use on your social media accounts already, why not go for it? Think about what your brand is since it is already established and plan accordingly.
3. Let your blogger friends and networks know about the change.
The first thing I did was email all of the blogger networks I was a part of to update my blog information accordingly. Also, make sure to update your information with any affiliate programs or other blog communities you might be a part of.
Also, I of course chatted to my best blogging friends about the entire name change/rebranding project quite often. The overwhelming amount of support I received from these bloggers was remarkable. These bloggers were also able to help me spread the word about the new blog name and look. Never underestimate the power of blogger friends!
4. Make the transition as smooth as possible.
I cannot stress this enough: URL redirects are your best friend. If you do not redirect your URL, that is a lot of traffic that you’re missing out on. My old URL still accounts for over 40% of the pageviews I receive. You wouldn’t want someone who didn’t get the memo about the new blog name to type in your old domain name and get a 404 page, right?
Also, make sure to change your any URLs from your blog on your Pinterest pins. It is super easy to edit your Pinterest URLs, but it might be a little time consuming if you’ve pinned a lot of images from your website. Just click on your pin and go to Edit > Source and type in your new URL. Voila!
Also: make sure to edit the names of any social media handles accordingly! A little unknown fact? It takes a solid two weeks to change your Facebook page name. Facebook must approve the name change if your page has over 200 likes. Keep that in mind and have a plan B just in case the name change request gets denied for some reason.
5. Communicate clearly to readers and brands about the change.
It was very exciting to finally reveal the name change on my blog – just make sure that you have dedicate a blog post to explaining all of the changes that have taken place. Communicate on as many platforms as possible: social media, e-newsletters, blog forums. Make sure to announce your blog’s name change to the rooftops so that your blog is revamped.
There is a small chance that some of your readers might not be on board with your name change. However, if you see a name change as an opportunity to grow your blog, I would highly recommend it.
Do you have any other questions about changing your blog’s name? Feel free to tweet me at @AliciaTenise or email me at firstname.lastname@example.org! I’d love to hear from you.
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