SEO Tips for Bloggers | Part 1 of 2

CapFABB SEO Recycled Post 1

Hey there, Liz of What Dress Code? here! A few months back, I put together a pair of posts outlining some of my go-to tips for managing the beast that is SEO. I’m sure most of you have some sense of what SEO (search engine optimization) is all about, but for those who don’t — or those who’d like to up their skills, I thought I’d take some time to repost my tips. So here we go! (I’ve abbreviated my explanations here, but if you’d like to get into even more detail, feel free to check out the original post here.)

Tweet me @lizmcavoy or shoot me an email lizmcavoy@capfabb.com if you have any additional questions about SEO. And stay tuned for the second half of this post going live on Wednesday.

1. First and foremost, think about how you would go looking for something in Google or your preferred search engine.

2. Now to get more specific: The best way to supplement the general ‘how-would-I-search’ tactic is using the keyword tool on Google AdWords. This site basically lets you plug in keyword phrases you think might be the most frequent searches and tells you whether you’re right and lets you compare results to other possible terms — meaning you might slightly change your phrasing to match the most popular Google AdWords choice.

3. Next up, titles. Long story short, make sure your titles are worth something. I know it’s tempting to use a catchy phrase or alliteration (I still catch myself doing this despite knowing better), but using keyword-heavy titles is critical to increasing your search effectiveness.

4. Now let’s get into some of the nitty gritty. The same way you should try to make your titles descriptive and keyword-specific, you should also take the time to name your images “Forever21 Romper” rather than “IMG2067″ or the like, because Google picks up on words and the only words it can pick up from an image are its file name.

5. Regarding meta tags and meta text (another way to make your images do more work for you), I would highly encourage you to download one of the many available SEO plugins you can add to your site (speaking from a WordPress perspective here).

Image via Late Afternoon


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