5 Tips If You’re Thinking About Changing Your Blog’s Name

Hi everyone! My name is Alicia and I blog over at Alicia Tenise. I recently wrapped up a huge rebranding project for my blog – new name, new design, and I’ve even added in some new content. I received an overwhelming positive response from readers and brands alike, and I definitely believe that changing your blog’s name might be the right thing for some bloggers to do. Here are some tips for those of you thinking about taking the plunge and changing your beloved blog’s name.

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1. Ask yourself: will a new blog name help or hurt your brand?
My blog used to be called River City Chic. If you aren’t aware, “River City” is a nickname for Richmond, VA. I went to college in Richmond for a few years, but I always knew that my time in the city was fleeting and had plans to relocate after finishing up school.

While I was embraced by the blogger community when I moved to the D.C. area, my blog title was definitely hurting me in the long run. I was still receiving more invitations to Richmond events than I was D.C. events. Changing my blog’s name has improved my visibility in this city tenfold, and I feel that I am able to market myself to brands and the media much more effectively now that I’m not tied down to any particular city.

You have to ask yourself if changing your blog’s name will either help or hurt you in the long run. Did you relocate? Is your blog focusing on new content? Is your blog’s title no longer age appropriate? Is there another name out there that will represent your brand more effectively? If you answered yes to any of these questions, you should seriously consider a name change.

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2. Don’t alienate your readers with your new title.
So, you’re set on changing your blog’s name? You’ll want to keep your current readers in mind when choosing your blog’s new name. I knew that “River City Chic” needed to go, but I struggled finding an appropriate blog name that represented me well. I went back and forth combining powerful adjectives and stylish verbs together when I realized – all of my social media handles were already @AliciaTenise, why not give my readers something they’re already used to? There’s no brand more powerful than your own, right?

Make sure that your new blog title is something that your readers will understand and appreciate. If it’s a name you might use on your social media accounts already, why not go for it? Think about what your brand is since it is already established and plan accordingly.

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3. Let your blogger friends and networks know about the change.
The first thing I did was email all of the blogger networks I was a part of to update my blog information accordingly. Also, make sure to update your information with any affiliate programs or other blog communities you might be a part of.

Also, I of course chatted to my best blogging friends about the entire name change/rebranding project quite often. The overwhelming amount of support I received from these bloggers was remarkable. These bloggers were also able to help me spread the word about the new blog name and look. Never underestimate the power of blogger friends!

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4. Make the transition as smooth as possible.
I cannot stress this enough: URL redirects are your best friend. If you do not redirect your URL, that is a lot of traffic that you’re missing out on. My old URL still accounts for over 40% of the pageviews I receive. You wouldn’t want someone who didn’t get the memo about the new blog name to type in your old domain name and get a 404 page, right?

Also, make sure to change your any URLs from your blog on your Pinterest pins. It is super easy to edit your Pinterest URLs, but it might be a little time consuming if you’ve pinned a lot of images from your website. Just click on your pin and go to Edit > Source and type in your new URL. Voila!

Also: make sure to edit the names of any social media handles accordingly! A little unknown fact? It takes a solid two weeks to change your Facebook page name. Facebook must approve the name change if your page has over 200 likes. Keep that in mind and have a plan B just in case the name change request gets denied for some reason.

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5. Communicate clearly to readers and brands about the change.
It was very exciting to finally reveal the name change on my blog – just make sure that you have dedicate a blog post to explaining all of the changes that have taken place. Communicate on as many platforms as possible: social media, e-newsletters, blog forums. Make sure to announce your blog’s name change to the rooftops so that your blog is revamped.

There is a small chance that some of your readers might not be on board with your name change. However, if you see a name change as an opportunity to grow your blog, I would highly recommend it.

 

Do you have any other questions about changing your blog’s name? Feel free to tweet me at @AliciaTenise or email me at hello@aliciatenise.com! I’d love to hear from you.


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SEO Tips for Bloggers | Part 2 of 2

CapFABB SEO Recycled Post 2

Hey there, Liz of What Dress Code? here! I’m back with part two of my two-part SEO tips series. In case you missed it, here’s post número uno right here — and now we’ll dive into part two! If you’d like to get into even more detail, feel free to check out the original post here.)

Tweet me @lizmcavoy or shoot me an email lizmcavoy@capfabb.com if you have any additional questions about SEO. And stay tuned for the second half of this post going live on Wednesday.

6. Once you’ve started integrating SEO efforts into your posts, you’ll be able to start using Google Analytics or your internal WordPress or Blogger analytics to do a little homework. The best way to bring people to your site is to provide them with the content they’re looking for. See what posts did well in the past and to create new posts like them!

7. Now we’re winding down to just a few extra tid-bits. One thing that I only recently learned the importance of is linking back to previous posts. Yes, you can use LinkWithin or a similar plugin, but the more times you link to earlier related posts, the easier it is for Google to bop around your site and get a feel for what you’re about.

8. On the same note, make sure to link to other blogs with relevant content within your post. This is good not only because it ties your blog to other blogs that potentially already have stronger SEO ratings, but also, because it will encourage other bloggers to do the same for you.

9. This particular tip is unfortunately a little harder to nail down in specific instructions. Basically, you want to be very concerned with your bounce rate. Unfortunately, the only real way to make sure your bounce rate goes down is to truly create content your readers like and want to read — linking to older posts also helps keep people engaged.

10. Last but certainly not least: Don’t over-tag or over-categorize your posts. When you add a whole slew of tags that are variations of the same phrase, you might think you’re adding extra keywords to the mix, but you’re actually detracting from your SEO.

11. One more for good luck! This is kind of just a general PSA — when integrating these past tips into your site, the biggest balancing act you have to work on is the balance between good SEO and spam. Basically, this just means that if you pack a tonnnn of keywords into your posts but they don’t even translate into normal conversational tone, then Google will notice.


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SEO Tips for Bloggers | Part 1 of 2

CapFABB SEO Recycled Post 1

Hey there, Liz of What Dress Code? here! A few months back, I put together a pair of posts outlining some of my go-to tips for managing the beast that is SEO. I’m sure most of you have some sense of what SEO (search engine optimization) is all about, but for those who don’t — or those who’d like to up their skills, I thought I’d take some time to repost my tips. So here we go! (I’ve abbreviated my explanations here, but if you’d like to get into even more detail, feel free to check out the original post here.)

Tweet me @lizmcavoy or shoot me an email lizmcavoy@capfabb.com if you have any additional questions about SEO. And stay tuned for the second half of this post going live on Wednesday.

1. First and foremost, think about how you would go looking for something in Google or your preferred search engine.

2. Now to get more specific: The best way to supplement the general ‘how-would-I-search’ tactic is using the keyword tool on Google AdWords. This site basically lets you plug in keyword phrases you think might be the most frequent searches and tells you whether you’re right and lets you compare results to other possible terms — meaning you might slightly change your phrasing to match the most popular Google AdWords choice.

3. Next up, titles. Long story short, make sure your titles are worth something. I know it’s tempting to use a catchy phrase or alliteration (I still catch myself doing this despite knowing better), but using keyword-heavy titles is critical to increasing your search effectiveness.

4. Now let’s get into some of the nitty gritty. The same way you should try to make your titles descriptive and keyword-specific, you should also take the time to name your images “Forever21 Romper” rather than “IMG2067″ or the like, because Google picks up on words and the only words it can pick up from an image are its file name.

5. Regarding meta tags and meta text (another way to make your images do more work for you), I would highly encourage you to download one of the many available SEO plugins you can add to your site (speaking from a WordPress perspective here).

Image via Late Afternoon


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