Tonight’s the night! CapFABB’s third anniversary party is tonight and we’re so excited to see everyone who’ll be attending. And since the event’s being held in partnership with jewelry site Capwell + Co, we thought it’d be oh so fitting to chat with the site’s brand development manager, Jessica Sturdy of Bows and Sequins. Take it away, Jessica!
How did Capwell start out? Give us the abbreviated history.
Capwell + Co’s parent company, Kenilworth Creations, has been designing and manufacturing private label jewelry for over 30 years! Capwell + Co began as a passion project for our team of designers. Instead of solely designing for other customers, Capwell was where they could design jewelry without worrying about price points, buyers, and the like.
How has Capwell evolved since its beginnings?
While a lot has stayed constant since the beginning, a lot has happened in the last year and a half! We now have a showroom in New York City, we had our first brick & mortar pop-up store during this past holiday season, we launched our first charity collaboration in January, and the list goes on.
What does Capwell look for when considering potential collaborations with bloggers?
We look for girls with a fabulous sense of style who also have a very engaged audience. A clean site and great photography is definitely a plus, too!
What’s the five-year plan for the brand?
Our major focus right now is working on partnerships and collaborations, as well as expanding our distribution.
Necklace or earrings?
Not to pick favorites, but we love a good statement necklace!
What’s your current favorite piece from the collection?
Can’t get enough of this ring! Plus, all of the proceeds go to charity.
What jewelry trends are you looking forward to for spring?
We’re loving white, lucite, and pastels!
Oh, and in case you were wondering, we couldn’t resist sharing a few of our favorite Capwell + Co pieces — what are your favorites?
– Mixed Plated Snake Chain Stranded Necklace
– Purple Graduated Stone Statement Necklace
– Emerald Stone Cluster Stud Earrings
– Metalized Post Top Statement Earrings
– Green Opal and Crystal Cuff Bracelet
– Gold Geometric Rings
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