Learn: How To Pitch A Hotel

unnamed-1

unnamed-2

One of the so-called perks of a travel blogger is “free travel”.  That is what the outside world thinks.  For those who are in the game, you know that you have to work for that sponsored stay or generous media rate.  Reality is that unless you are approached by a brand, it will take a well-crafted pitch in order to get a coveted sponsored stay.  I’ve had plenty of conversations with public relations and sales managers in the hospitality industry about this subject and gathered significant input.  Like we say in the Marines, they want the BLUF (Bottom Line Upfront).  They are not giving you a free room because you’re cute.  They want to know what you can do for THEM.

  1. Pitch template.  Create a pitch template on google.  There is a feature called canned responses, click here (http://www.wikihow.com/Use-Canned-Responses-in-Gmail) to learn more. On the pitch, do a quick introduction and write something personal about the hotel. For example:  “I love your concept of using locally sourced ingredients for your breakfast menu” or “I write about interior design often on my blog, would love to highlight the modern design of your property on the blog”.
  2. What can you do for the brand?  Be a professional.  Make sure to let them know what you are willing to do.  For example: for a sponsored three-night stay, I will write a dedicated blog post, post three Instagram posts, and five tweets about my experience in XYZ time window.  Make sure you turn in your deliverables one the dates agreed.
  3. Why should they work with you?  Are you an Instagram star? Do you have a high traffic blog?  Have you been featured in a major publication?  Make sure to include that information on your pitch.
  4. Be consistent with your theme.  If you write about luxury, it will look strange to stay at an economy hotel.  Pitch to brands who are consistent with the theme of the blog.  If you have a common factor, it would get the brand excited about your stay.
  5. Follow-up:  After your stay, send an email or arrange a call with the person who you communicated with. Let them know what you enjoyed about the stay and if there are any points for improvement.  If there are points of improvement, address them with the management before blasting them on social media.  Send them the links to what you covered about your stay. Build a relationship with the management.  You never know when you can collaborate in the future.

unnamed

As I mentioned earlier, when collaborating with the hotel, make it about them using your unique spin.  Properties want bloggers to showcase with their readers what makes the property special. They want you to inspire you readers and followers to book their property and  get their ROI (return on investment) for your stay.

Post Creator: Jessica DeJesus, CapFABB Travel Ambassador

Beauty: Summer Beauty Trends

Summer Beauty Trends

As the weather gets warmer I instantly gravitate towards a more low maintenance look. Bronzy shades, light easy pinks, and lots of mascara become my daily routine. Above and below are a few products that get the job done and look extra beautiful with a bit of a summer tan. (Never fear though, this look works just as well even if you can’t hang by the beach all summer!)

Post Creator: Faith Pierce, CapFABB Beauty Ambassador

STK 1 Year Anniversary Recap

Last week STK celebrated their one year anniversary by transporting us back to the roaring 1920s!  STK, located in Dupont Circle is a high-energy steakhouse and chic lounge but they transformed that night in a 1920s Speakeasy.  What is a speakeasy without a champagne skirt to greet you at the door!!

2_Champagne Dress

Attendees enjoyed live performances by New York elite-DJ, DJ Martial, saxophonist Kareem Wilkes, and flapper dancers throughout the evening.

8_Saxophonist Kareem Wilkes with Flapper dancers

Partygoers were also treated to complimentary 1920s styling and makeup touch-ups courtesy of PURE, AVEDA Salon and Spa before striking a pose for a Prohibition-style “mugshot” in the Onomonomedia GIF booth.

1_Aveda Pure Salon hair styling and touch ups

Guest sipped on the featured cocktails of the night which included Cucumber Stiletto (Ketel one citroen, st. germain, muddled cucumber, mint); Hasta Manana (Delon tequila, pernod, pineapple gum syrup, fresh lime, cilantro); Not Your Daddy’s Manhattan (Bulleit bourbon, fernet branca, carpano antica sweet vermouth). Guests also enjoyed a myriad of delicious bites including delectable grilled pepper crusted sirloin, tuna and beef tartare, delightful popcorn rock shrimp, truffle grilled cheese, enchanting crab cakes with sriracha mayo, and deviled quails eggs.  As you can see from all the smiling faces, everyone had a great time (including some of our own Capfabb fellow members pictured below!!)

5_Kevin Gray of Men's Style Point selects a candy cigar

6_Lacey Faeh of A Lacey Perspective

3_Jessica Van Dop de Jesus of the Dining Traveler and Martin Van Dop

9_Carlis Sanchez of SpicyCandyDC_Jessica Hoy of Ink Blot Army_Frank Bruhweiler of AFI

7_Megan Wilson_Christina Sevilla)DJ Lemz_Neil Grace

4_Katya Ananieva of She's Unique in NOVA

Go check them out and try some great food!!
TWITTER: @STKWashDC
INSTAGRAM: @eatSTK
Author: Morgan Fykes

Taste of Three Cities Food Truck Festival Giveaway

Truck 2

Cupcake truck

Food Truck 1

Truck 1 pic

Nothing says spring like outdoor dining!  Celebrate the return of warm weather with Taste of Three Cities Food Truck Festival this Saturday April 25th.  This all-out food festival will seek out D.C.’s number one food truck through a series of competitions in the heart of D.C.’s NoMa district.  CapFABB is giving away two sets of VIP tickets to the festival which includes early entry to the grounds and access to the VIP tent complete with open bar.
Please comment on this post telling us what would be the ideal food truck you would like to try!?
What better way to spend the weekend than with live entertainment and some quality food from D.C.’s top 50+ food trucks?! Grab your friends and enter today!  Winners will be announced Friday April 24th.
WHEN: Saturday, April 25th
VIP Access: 11am to 9pm
WHERE: Storey Park 1005 First Street, NE Washington, DC 20002
@Tasteof3Cities #Tasteof3Cities www.tasteofthreecities.com

Learn: How To Make The Perfect Wax Seal

This super simple wax sealing process—you could say it’s easy as one, two, three—is going to up your stationery game so much and give you a lot of Paper Source-esq street cred.

how-to-make-the-perfect-wax-seal-1

While I made my wax seals outside for the sake of this photoshoot, I would advise doing them inside or away from the wind. It was a hilarious sight to watch me and my photographer, Lisa, get about half the amount of wax we’d need before we realized the wax we already dripped on the envelope was dry.

Once you’ve secured a lighter and a wind-free environment, light the wick of the wax.

how-to-make-the-perfect-wax-seal-2

Once the wax is lighted, it does not take a long time for it to start dripping, so have the sealed envelope you want to wax nearby. Drip the wax until there is about a quarter size amount on the envelope.

how-to-make-the-perfect-wax-seal-3

Then, dip the wax press—I used Gramr’s awesome ‘thx’ one—in olive oil and wipe off excess. This prevents the wax press and wax from sticking to each other.

Finally, press the wax press into the quarter size amount of wax you have accumulated and hold for 10-15 seconds.

how-to-make-the-perfect-wax-seal-4
Lift the wax press straight up, and let the wax dry for about 30 seconds. Tada!—you’ve made the perfect wax seal, perfect for any letter or thank-you card. Talk about large impact for little effort!

how-to-make-the-perfect-wax-seal-5


Stop by Katie’s Blog & Say Hi!

See the original post here!