Come celebrate CapFABB’s two year anniversary!

CapFabb_Anniv

CapFABB has officially been around for a full two years (!!!), and to celebrate, we’ve partnered with The Front Row 2013 for a fashion film screening and cocktail party!

CapFABB members who RSVP will get reserved seating for the Thursday, May 16 screening of The Tents at 7:30 p.m. and entry into a private CapFABB cocktail party with director Marcus K. Jones!

The documentary goes behind the scenes of the fashion industry’s biggest event, New York Fashion Week, and features intimate interviews with top fashion players like Betsy Johnson, Carolina Herrera, Donna Karan, Glenda Bailey and Zac Posen.

The film screening begins at 7:30 p.m. and the cocktail party at Vapiano’s immediately follows!

To RSVP, please email capfabb@brandlinkdcrsvp.com!

We look forward to seeing you there!

Tips for blogging success on YouTube

Image via Pinterest

Like any viewer on YouTube, I was searching for an updo to wear as MOH for my best friend’s wedding, but my search came up little to none. That was when I decided to create a channel of my own and posted my first video in 2008. I’ve created videos ranging from quick, simple hairstyles to updos to makeup, nails and slowly adding in some DIY and fashion videos to the mix.

Being on YouTube has been rewarding to say the least and I am glad to have met great friends along the way. However, starting a channel initially may not be easy, but I’ve learned a few tips along the way that will help you to create one of your own, if you so wish.

Tip #1: Be yourself
I know you hear this plenty, but it’s true. Viewers love to see the personality behind the videos, so being you only helps viewers get to know you better.

Tip #2: Only use royalty-free music such as ones from Incompetech
This is a tip I always give out, especially if you want to become a YouTube Partner. Refrain from using music that you do not have the rights or permissions in your videos.

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Five tips for improving your blog’s Facebook page

We all know managing a blog is so much more than a hobby. It’s practically a full-time job! Aside from creating fresh content on a frequent basis, we’re  constantly tweeting, Facebook-ing, Pinning, Instagram-ing and now most  recently, Vine-ing. In order to really make our social media footprint last for our blog and brand, it’s key that you’re consistently keeping up with your readers on all platforms and continuing to be a go-to resource.

SocialMediaCapFABBImage via Pinterest

So what makes me an expert? By day, I’m a social media marketing consultant for a bevy of small and mid-market companies, coming up with content strategies that will improve their online presence. Here are my top tips for developing and managing your social media pages, more specifically, Facebook.

1. Check your branding. The first thing readers will see when they look at your social media page is your profile photo and cover image. For your profile pictures, focus on an image that would help readers immediately identify your
page. Cover photos and background images should complement your brand/what you cover.
2. Diversify your content. Instead of only posting new blog posts on your social media pages, incorporate more content that is not about you. Self-promotional posts typically lack engagement and can be repetitive. Behind-the-scenes photos and links to other website articles relevant to your area of expertise will instantly add more content to your page.

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