Blogger Spotlight: Pich & Roor

Today’s featured blogger is the lovely Waverly of Pich & Roor. Take it away, Waverly!

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Tell us a bit about your blog (and how long you have been blogging):

I started my blog back in December of 2010, it’s crazy to think that these past 3 years of blogging have gone by so fast! I guess it’s only natural that a fashion website inspired me to create a “fashion” (food/diy/random) blog as I’m sure is the case with many bloggers. Back in 2010 I would spend nearly every evening scouring the website checking out the newest looks that had been posted & getting totally inspired. Most of the popular looks that were posted were connected to fashion blogs which I really enjoyed reading & got me to thinking that hey this is something I could totally do! I’m pretty bad at posting regularly, but I have some exciting moving plans coming up which should result in a lot more posts!

How long have you been a CapFABB member and what is your favorite CapFABB memory?

I’ve been a CapFABB member since Aug of 2011 when I went to my first CapFABB meet-up at Violet boutique. It’s so funny to look back at this post recapping my first event, because many of the ladies I met that night have become some of my closest friends. It’s hard to pick one favorite memory, but I think that my favorite thing about CapFABB has been getting to meet so many phenomenal ladies who not only have a killer sense of fashion, but are also some of the nicest and most talented people I’ve ever met .. & I get to call them my friends :)

If you could give any advice to other bloggers what would it be? OR what advice are you looking for from other bloggers?

I don’t have any ground breaking advice for other bloggers other than make sure to stay true to yourself & your personal beliefs, don’t conform just to gain new followers. Also, to make sure that you’re being present in the moment, it’s ok to put down your iphone & upload your foodie instagram post later so that you can focus on your convo with your friend (I’m speaking to myself too)!

Tell us about yourself…

I’ll give you the basics first — age 24, married, work for a police department, midwestern transplant, permanent travel itch, foodie, chatterbox, foul mouth, jokester, extrovert, & next Fall I will be a college graduate… finally!!

Hidden talent or quirky factoid about yourself…

Ohhh gosh this question reminds me of my childhood when guests would come over & my Mom would ask me to draw animals to show them my “talent”, the only thing is that I CAN’T draw so they were hideous & the only way you’d know what type of animal is was would be if I told you. Back to the question at hand, I’d say my talent is that I’m really good at reenacting moments from my life that were very dull/pointless and finding a way to make them extremely dramatic & funny aka it’s the closest I’ll ever get to the big screen (thanks to my friends who put up with this).

What is your favorite part about living in DC?

I live right outside of DC, but I still get to enjoy it regularly and absolutely love having such a diverse bustling city right in my backyard. I really enjoy just walking around and taking everything in as well as exploring new restaurants, particularly bottomless brunch spots!

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Pich & Roor
Pich & Roor on Facebook
Pich & Roor on Twitter

Where are you located? College Park, MD but in a few short months I will be a New Yorker :)
What type of blogger are you? Ohh gosh, ehh lifestyle I guess. I love cooking so I do a food post every Tuesday, along with sporadic outfit posts, & fun little D.I.Y.s every once in a while.

Keep up with all things CapFABB by following along on Twitter | Facebook | Instagram!

Local Shop Spotlight: Zoe Boutique


Susan Gerock is the owner of Zoe Boutique

CapFABB: When did you open Zoe Boutique?

Susan: I opened Zoe Boutique in April 2011 following a year of research and planning.

CapFABB: Have you always been interested in fashion?

Susan: Although my career path had not been in fashion, I have loved beautiful clothing and boutique shopping for as long as I can remember!  Growing up, I lived in a small town and the only places to shop for clothing were small, independently owned boutiques.  And I started reading Vogue at the age of nine!

CapFABB: Are you interested in designing your own line?

Susan: Sigh — there is such a difference between interest and talent!  I wish I had the creative gifts and skills of a designer.  I have so much admiration for what they do and it is like meeting a rock star when I do meet them at the apparel markets.

CapFABB: What is your process for selecting the items for the boutique?

Susan: I have always said that the buying process is the most fun and most frightening thing I do.  I really listen to my customers — that they want bra-friendly items, that they like clothing made in the US, that they want some dresses with sleeves!  I typically go to New York for the apparel markets and then do a follow-up trip to see additional lines in the “large” buying seasons of Spring and Fall.

CapFABB: Do you have a style icon?

Susan: My ultimate style icon is my mother.  She worked in a professional setting back when many women did not and she was always dressed impeccably!  As far as a more modern day style icon, I would have to say Kate Hudson.  I love how she combines a feminine, bohemian vibe to her outfits and just always looks so supremely comfortable in what she wears.

CapFABB: What is the most important piece of clothing a woman should own?

Susan: That’s a tough one.  And my answer might surprise you.  I think a perfect fitting, comfortable pair of denim is the most important piece of clothing a woman should own.  Because it can be worn almost anywhere and can make you feel fantastic!

CapFABB: What do you think about style in DC?

Susan: I think that style has come a long way in DC since I moved here in 1988.   We are still a relatively conservative town in terms of our dress but I’m seeing more and more people break away from the “uniform” or need to sport a logo to really dressing for themselves and their personal sense of style.  It is definitely something we encourage at Zoe!


130 S Union St, Alexandria, VA 22314
(571) 970-6324

Keep up with all things CapFABB by following along on Twitter | Facebook | Instagram!

CapFABB’s Third Anniversary Bash with Capwell+Co!

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CapFABB — the brainchild of the lovely Lacey of A Lacey Perspective and Liz of So Much to Smile About — is celebrating its third anniversary this month and we want to see all of your lovely faces out on the town for our fabulous third anniversary bash! Deets:

You’re invited to

CapFABB 3rd Anniversary Bash 

Sponsored by

Capwell + Co

Tuesday, February 18th

6:30 – 8:30 pm

Dirty Martini

1223 Connecticut Ave NW, Washington, DC 20036

Join CapFABB and Capwell + Co to celebrate CapFABB’s 3rd anniversary.  Celebrate with drinks, light bites, a sparkly DIY jewelry bar, and more. Learn more about this sparkly jewelry brand and mingle with your fellow CapFABB members!

Capwell + Co. Background:

Capwell & Co. was born of the belief that jewelry should be an accessible luxury. Because we have been designing, crafting, and manufacturing jewelry for over three decades, we’re able to ensure the quality and affordability of our pieces. Our designers, inspired just as much by cutting-edge trends as timeless style, channel both sophistication and playfulness into collections that celebrate our customer’s individuality and spontaneous style.

Please RSVP by clicking here.  Note, due to the venue capacity the first 100 CapFABB members to respond will secure an invite. We will be contacting you to let you know if you have secured an invite.

To ensure there is enough space for active members, we kindly insist that you do not bring outside guests — CapFABB members only.

We look forward to seeing you there!

CapFABB & Capwell + Co

Event Recap: Karma & CapFABB Blogger Bash


On January 29, the Karma Beauty Lounge hosted an intimate evening of pampering at the salon in Foggy Bottom. Approximately 25 beauty and fashion bloggers gathered at the salon for a pre-Valentine’s Day bash that featured a blow dry tutorial station, eyebrow bar with celebrity makeup artist Erwin Gomez, an oxygen booster skin bar,  and a champagne nail treatment.

Thanks to Karma Beauty Lounge, Unite, Intraceuticals and Bake Shop this beauty bash was such a success. Stay tuned for more upcoming CapFABB events as our leadership team continues to pursue not only exciting large-scale events, but also some smaller-scale events targeted around bloggers of specific niches and audiences. And as always, please let us know if there’s a particular event style you’d like to see out of CabFABB as we’re always looking to grow and improve!

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Want to get in on Karma’s amazing services before Valentine’s Day?  Check out the menu of fabulous services the participants were lucky enough to experience!

Personalized Blow Dry Class – ($125)

Eyebrow Bar with Erwin Gomez & Protégés – ($45-$75 with Erwin)

Intraceuticals Oxygen Skin Booster Bar – ($55)

Champagne Hand Treatment & Vinylux Polish ($20)

Karma Beauty Lounge
1104 24th ST NW
Washington, DC 20037

Photography by Reginald Earl Castillo

Keep up with all things CapFABB by following along on Twitter | Facebook | Instagram!

Local Spotlight: Skin Beauty Lounge

This past week, we had an opportunity to meet Meka Mathis, owner of Skin Beauty Lounge in Capitol Hill. This cozy boutique is one of a handful spas in the area and we were so excited to learn more about the biz.

CapFABB: What made you start a beauty lounge?
Meka Mathis: Capitol Hill needed a boutique spa that offered skin care with results.  Most Capitol Hiller’s are brand loyal and patronize businesses in their community.  My spa was the first to offer airbrush tanning and eyelash extensions in Capitol Hill.  Most of the beauty trends start in California and then trickle to the East Coast.  We are always researching the current beauty trends and attending spa/beauty shows.  And we then look forward to introducing the latest spa treatments to Capitol Hill.

CapFABB: What can customers expect when they enter the beauty lounge?
Meka Mathis: A welcoming environment with a lavender essence in the air.  We always have fresh flowers, as well as coffee, tea, or wine for our clients.  The spa manager, Erica, is always happy and chats with the clients informing them of the new products or promotions.
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CapFABB: When it comes to beauty, what is your number one rule?
Meka Mathis: Do not cut corners.  We are often visited by clients that went to another spa and were dissatisfied.  They seek us out to fix the troubles that they had a spa that had a less expensive price.

CapFABB: What is one spa service women should make a regular part of their routine?
Meka Mathis: Facials are one service that women should incorporate in the beauty regime every four to six weeks.  Facials help renew and purify your skin as well as promote cell turnover. During the facial our esthetician performs a skin analysis and recommends the best facial for the client’s skin type and concern.

CapFABB: Tell us about the lash extension services at Skin Beauty Lounge?
Meka Mathis: The client starts with a consultation to determine what type of look she desires. The best set of lashes are 60 individual lashes per eye.  During this process your eyelids are closed and protected by eye pads.  Paula, our lashologist, uses tweezers and applies individual lashes to the eyelash with medical adhesive.  This process take about two hours.  After your lashes are completed you are given a lash instruction card for the “do’s” and “don’ts’.”

CapFABB: How do you think DC stacks up when it comes to beauty and style?
Meka Mathis: DC is progressing.  Most Washingtonian are conservative and like a polished look with a touch of glam.  Our most requested service is the Brazilian bikini wax.  Who would have thought since we are such a conservative city?

Keep up with all things CapFABB by following along on Twitter | Facebook | Instagram!

Blogger Spotlight: Currently Coveting

Today’s featured blogger is the lovely Erin of Currently Coveting. Take it away, Erin!

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Tell us a bit about your blog (and how long you have been blogging):

I started “Currently Coveting” in 2010 because I consider myself a girl with many creative hobbies and I was starved for an outlet for them after college when I entered the mundane workforce. My site has really been a fun way for me to stay excited about life as an adult. In the very beginning, its purpose was to document all the details of parties I was throwing myself into planning. Now, the content is mainly fashion and food focused. I really enjoy having a place to put the bits of what I consider “sparkle” from my life into the spotlight.

How long have you been a CapFABB member and what is your favorite CapFABB memory?

I have been a CapFABB member for about a year and a half and I think my favorite memory would have to be the Rent the Runway event last July. I met so many great bloggers there!

If you could give any advice to other bloggers what would it be? OR what advice are you looking for from other bloggers?

It would be to stay true to yourself. It’s easy to lose your voice and personal preferences in the sea of perfectly Pinterest-y blogs out there.

Tell us about yourself…

I was born a Jersey girl but now live in Arlington, VA. I worked briefly as a makeup artist for Bobbi Brown before I realized I was uncomfortable completely abandoning my Bachelors of Science, so now I work in the corporate world, which is why most of my outfits showcased here are office appropriate. I don’t consider myself any kind of fashion or cooking expert. I simply showcase what I’m currently cooking, wearing, or “coveting.”

If I had to describe myself in one paragraph it would go something like this: average girl with simple style that loves high heels, baking pretty things for her favorite people, overly obsessed with her cat, lover of any recipe involving cream cheese, girls night aficionado, nail polish & mascara hoarder, craft-doer, holiday enthusiast, great bargain finder, and party planner.

Hidden talent or quirky factoid about yourself…

I love science books, performing rap songs at karaoke bars, and if I could eat jalapeño potato chips with every meal, I would.

What is your favorite part about living in DC?

I love living close enough to a city that is always changing and popping up with new places to try out while still having the comforts of a smaller town where you can walk into your favorite local watering hole and know five people there. The DC area is the best of both worlds!

erins currently coveting

Currently Coveting
Currently Coveting on Facebook 
Currently Coveting on Twitter
Where are you located? Arlington
What type of blogger are you? Fashion & Food

Keep up with all things CapFABB by following along on Twitter | Facebook | Instagram!