Local Shop Spotlight: Zoe Boutique


Susan Gerock is the owner of Zoe Boutique

CapFABB: When did you open Zoe Boutique?

Susan: I opened Zoe Boutique in April 2011 following a year of research and planning.

CapFABB: Have you always been interested in fashion?

Susan: Although my career path had not been in fashion, I have loved beautiful clothing and boutique shopping for as long as I can remember!  Growing up, I lived in a small town and the only places to shop for clothing were small, independently owned boutiques.  And I started reading Vogue at the age of nine!

CapFABB: Are you interested in designing your own line?

Susan: Sigh — there is such a difference between interest and talent!  I wish I had the creative gifts and skills of a designer.  I have so much admiration for what they do and it is like meeting a rock star when I do meet them at the apparel markets.

CapFABB: What is your process for selecting the items for the boutique?

Susan: I have always said that the buying process is the most fun and most frightening thing I do.  I really listen to my customers — that they want bra-friendly items, that they like clothing made in the US, that they want some dresses with sleeves!  I typically go to New York for the apparel markets and then do a follow-up trip to see additional lines in the “large” buying seasons of Spring and Fall.

CapFABB: Do you have a style icon?

Susan: My ultimate style icon is my mother.  She worked in a professional setting back when many women did not and she was always dressed impeccably!  As far as a more modern day style icon, I would have to say Kate Hudson.  I love how she combines a feminine, bohemian vibe to her outfits and just always looks so supremely comfortable in what she wears.

CapFABB: What is the most important piece of clothing a woman should own?

Susan: That’s a tough one.  And my answer might surprise you.  I think a perfect fitting, comfortable pair of denim is the most important piece of clothing a woman should own.  Because it can be worn almost anywhere and can make you feel fantastic!

CapFABB: What do you think about style in DC?

Susan: I think that style has come a long way in DC since I moved here in 1988.   We are still a relatively conservative town in terms of our dress but I’m seeing more and more people break away from the “uniform” or need to sport a logo to really dressing for themselves and their personal sense of style.  It is definitely something we encourage at Zoe!


130 S Union St, Alexandria, VA 22314
(571) 970-6324

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Local Spotlight: The Spa Room

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Being a busy blogger and working a full-time job can lead to a life filled with stress. One way to get through that stress and find inner peace is at the The Spa Room, a cozy utopia in Tenleytown that urges you to relax and take a deep breath. CapFABB had the great fortune of interviewing the salon’s owner Mary Szegda. Take a peek!

CapFABB: What made you want to start The Spa Room?
Mary Szegda: The Spa Room was inspired by a desire to create a healing space where people could trust in the integrity of the massage and bodywork, but also just feel comfortable being themselves. The authentic meaning of the word “spa” refers to a place in nature where people come together to participate in wellness practices. My dream for The Spa Room was to provide a place where people could experience that authentic essence of spa without leaving the city.

CapFABB: What is the most popular offering in the Spa Room?
Mary Szegda: Our returning clients generally schedule the 50-minute customized massage. They love the fact that they can schedule a length of time and their therapist will customize their session to suit their specific needs that day. As clients return to The Spa Room, they become more educated and begin to request subtle techniques like Reiki, Cranio-Sacral Therapy, and Myo-Fascial Release during their sessions. The Hotstone Massage with Wild Rose Facial cleanse is our most popular service when people want to feel pampered.

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CapFABB: What is your number one piece of advice to people before heading to the spa for a massage?
Mary Szegda: It’s a good idea for people to be active participants in their own wellness. Sometimes people think of massage as a very passive experience where they come to a session and the massage therapist “makes them feel better.” Ideally, massage and bodywork sessions have the best results when goals are well defined and the client is open to trying new techniques.

CapFABB: What is your philosophy on health and wellness?
Mary Szegda: Generally I believe in the wisdom of your body and your nervous system. When you are relaxed, centered and grounded living a healthy lifestyle is easy, because what is unhealthy doesn’t feel good. Unfortunately most of us are taught from a very young age to ignore our instincts and our stressful lives leave us depleted. In this state, it’s difficult to distinguish between what is and isn’t good for us.

The path to a balanced life is to cultivate the tools and practices that will allow you to get in touch with your true self. From there, things like nutrition, healthy communication, and stress management will fall into place. This philosophy is heavily influenced by my studies of mindfulness, yoga, and most recently, introduction to Ayurveda. It’s a simple philosophy in concept — but implementing it can be a challenge!
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CapFABB: How often would you recommend that someone get a massage?
Mary Szegda: The healthiest massage routine would include a weekly session. It’s very important to mindfully rest and detoxify your body regularly — both of which can be accomplished through massage and other forms of bodywork. Because of time and other constraints many of our clients come monthly or every six weeks. In an effort to give people the tools to make massage part of their daily life we teach a class called Massage 101 where we teach the basic tools necessary to give a good relaxation massage. You would be impressed at how much people learn in just 90 minutes.

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CapFABB: The Spa Room is such a cozy space, was that top goal when designing the space?
Mary Szegda: Our goal was to create an environment where every client could feel comfortable letting down their guard and just be themselves. We wanted it to feel like your living room. To that end, we focused on keeping most of the décor neutral and earthy, with small pops of greens and yellows.

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Event Recap: CapFABB’s 3rd Anniversary Bash with Capwell+Co!

In only three short years, the Capital Area Fashion and Beauty Bloggers (CapFABB) has become the largest blogger network in the DC area! To celebrate this momentous occasion, CapFABB partnered with jewelry company Capwell+Co for an amazing anniversary blogger bash at Dirty Martini Lounge in Dupont.

We dined on tasty small bites, wine, and cocktails, but the real winner of the evening was being treated to some luxe arm charm courtesy of Capwell+Co. CapFABBers absolutely flipped for the bracelet bar where guests were welcomed to choose from a wide array of Capwell’s amazing baubles.

Take a look at the night’s highlights!


CapFABB founders Lacey & Liz

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Bb.U Model Project | Free Blowouts!

Hi there, CapFABBers! Just wanted to pop over on this sunny Saturday morning to share a fun opportunity in the area that might just appeal to some of our beauty- and hair-obsessed members…


For those of you who call Bethesda home — or want to spend a leisurely morning or afternoon up in MD — Bumble and bumble is holding a styling class at The Shop Salon in Bethesda as part of their Bumble and bumble. UNIVERSITY Model Project.

The styling academy is seeking female hair models to participate on Saturday, March 9, and Sunday, March 10, and receive, wait for it, a FREE professional blow dry (and styling product).

Sound fun? All you have to do is send a current photo (one that shows your current hair length and natural texture, not curled or straightened) and you cell phone number to model@bumbleandbumble.com. And be sure to tweet @capFABB if you end up attending, because Bumble and bumble is hoping to build a database of bloggers and beauty enthusiasts around the DMV and this is such a fun way to start!

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Have a nice weekend!

Keep up with all things CapFABB by following along on Twitter | Facebook | Instagram!

Boutique Spotlight | Capwell + Co

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Tonight’s the night! CapFABB’s third anniversary party is tonight and we’re so excited to see everyone who’ll be attending. And since the event’s being held in partnership with jewelry site Capwell + Co, we thought it’d be oh so fitting to chat with the site’s brand development manager, Jessica Sturdy of Bows and Sequins. Take it away, Jessica!

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How did Capwell start out? Give us the abbreviated history.
Capwell + Co’s parent company, Kenilworth Creations, has been designing and manufacturing private label jewelry for over 30 years! Capwell + Co began as a passion project for our team of designers. Instead of solely designing for other customers, Capwell was where they could design jewelry without worrying about price points, buyers, and the like.

How has Capwell evolved since its beginnings?
While a lot has stayed constant since the beginning, a lot has happened in the last year and a half! We now have a showroom in New York City, we had our first brick & mortar pop-up store during this past holiday season, we launched our first charity collaboration in January, and the list goes on.

What does Capwell look for when considering potential collaborations with bloggers?
We look for girls with a fabulous sense of style who also have a very engaged audience. A clean site and great photography is definitely a plus, too!

What’s the five-year plan for the brand?
Our major focus right now is working on partnerships and collaborations, as well as expanding our distribution.

Necklace or earrings?
Not to pick favorites, but we love a good statement necklace!

What’s your current favorite piece from the collection?
Can’t get enough of this ring! Plus, all of the proceeds go to charity.

What jewelry trends are you looking forward to for spring?
We’re loving white, lucite, and pastels!

Oh, and in case you were wondering, we couldn’t resist sharing a few of our favorite Capwell + Co pieces — what are your favorites?

- Mixed Plated Snake Chain Stranded Necklace
Purple Graduated Stone Statement Necklace
Emerald Stone Cluster Stud Earrings
Metalized Post Top Statement Earrings
Green Opal and Crystal Cuff Bracelet
Gold Geometric Rings

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CapFABB’s Third Anniversary Bash with Capwell+Co!

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CapFABB — the brainchild of the lovely Lacey of A Lacey Perspective and Liz of So Much to Smile About — is celebrating its third anniversary this month and we want to see all of your lovely faces out on the town for our fabulous third anniversary bash! Deets:

You’re invited to

CapFABB 3rd Anniversary Bash 

Sponsored by

Capwell + Co

Tuesday, February 18th

6:30 – 8:30 pm

Dirty Martini

1223 Connecticut Ave NW, Washington, DC 20036

Join CapFABB and Capwell + Co to celebrate CapFABB’s 3rd anniversary.  Celebrate with drinks, light bites, a sparkly DIY jewelry bar, and more. Learn more about this sparkly jewelry brand and mingle with your fellow CapFABB members!

Capwell + Co. Background:

Capwell & Co. was born of the belief that jewelry should be an accessible luxury. Because we have been designing, crafting, and manufacturing jewelry for over three decades, we’re able to ensure the quality and affordability of our pieces. Our designers, inspired just as much by cutting-edge trends as timeless style, channel both sophistication and playfulness into collections that celebrate our customer’s individuality and spontaneous style.

Please RSVP by clicking here.  Note, due to the venue capacity the first 100 CapFABB members to respond will secure an invite. We will be contacting you to let you know if you have secured an invite.

To ensure there is enough space for active members, we kindly insist that you do not bring outside guests — CapFABB members only.

We look forward to seeing you there!

CapFABB & Capwell + Co